Phil Myers, Craig Stull and David Meerman Scott
Dear Reader,
Have you ever wondered why some things seem to just come out of nowhere and suddenly everyone knows about it and can't stop talking about how great it
is? Like the iPod or Starbucks Coffee or even FedEx. It wasn't luck,
creativity or clever marketing that led to their breakthroughs, it was the
understanding of a problem people had and knowing how to create a solution
to that problem.
We wrote TUNED IN based on more than 15 years of research to describe the
simple six-step process successful companies follow to create "resonators",
products and services that are the perfect solution to a specific problem.
Anyone can create hits that resonate if they stop guessing what people need
and start spending their time building real and deep connections to what
their customers and buyers value most.
Rick Page, Author of the #1 sales bestseller Hope Is Not A Strategy called
it "a unique and fresh approach to how fortunes are made today."
Visit our website, www.TunedInBook.com to read an excerpt. While you're there, click the Subscribe button so you can receive regular updates from us about the book and other "Tuned In" topics. The first 100 people who sign up will receive an autographed copy of TUNED IN as soon as we get our advance copies from the publisher. When you are on our site (www.TunedInBook.com), click "contact" and enter "free book" in the subject line of the contact form.
Thanks –
Phil Myers
Craig Stull
David Meerman Scott
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