KidsBuzz

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Packages & Pricing

Welcome to KidsBuzz! We have numerous programs to help you reach your readers at a variety of price points — starting at just $800 — with plenty of customizable options to fit your budget and goals. Take a peek at the options below and feel free to inquire about other opportunities by writing to us at our contact page.

KIDS BUZZ AUTHOR CARE PACKAGE: Now you can get smart multi-platform buzz for your books at multiple websites, targeted e-newsletters AND social media channels — all created by experts, without spending a fortune. Choose the Care Package that's right for your book: there's one for books for younger readers and another for middle-grade and teen titles.

BABY/TODDLER/PICTURE BOOK KidsBuzz Care Package: reach over 1,000,000 booksellers, librarians, reviewers, bloggers, teachers, literary festival directors, parents and other consumers.
  • Shelf Awareness Pro: will run in two separate issues reaching over 76,000 booksellers/librarians/reviewers/industry trade. 4-12 weeks pre-pub. Includes banner ad and additional advertorial with cover/note and specs.
  • Shelf Awareness Reader reaching over 550,000 consumers who shop at indie bookstores. Includes note and cover art. Runs at pub. date so books are available for purchase.
  • DearReader.com: will run in two issues reaching over 13,000 librarians and 495,000 consumers who care about kids books. Includes cover photo, author photo, note, can embed video. Runs at pub. date so books are available for purchase.
  • SchoolBuzz: note and mini banner to run in School Library Journal's Extra Helping e-newsletter to over 24,000 school and public librarians, media specialists, curriculum developers.
  • Facebook/Instagram advertising: approximately 1000-3000 clicks (we advertise for clicks, not impressions, because we're interested in driving traffic to retailers for purchasing) from two of the most popular social media channels. Ads are targeted to customers who've shown interest in books similar to yours.
  • Goodreads advertising: 100,000 impressions on the #1 site for book recommendations. Over two weeks of advertising to readers interested in similar style books from bestselling authors.
  • The most cost-effective way to reach a wide range of influencers and consumers.
  • $4,350 for a 1,000,000+ reach/KIDSBUZZ CARE PACKAGE
MIDDLE GRADE/YA KidsBuzz Care Package: reach over 1,000,000 booksellers, librarians, reviewers, bloggers, book club leaders, literary festival directors, consumers.
  • Shelf Awareness Pro: will run in two separate issues reaching over 76,000 booksellers/librarians/reviewers/industry trade. 4-12 weeks pre-pub. Includes banner ad and additional advertorial with cover/note and specs.
  • Shelf Awareness Reader reaching over 550,000 consumers who shop at indie bookstores. Includes note and cover art. Runs at pub. date so books are available for purchase.
  • DearReader.com: will run in two issues reaching over 13,000 librarians and 495,000 consumers who care about kids books. Includes cover photo, author photo, note, can embed video. Runs at pub. date so books are available for purchase.
  • SchoolBuzz: note and mini banner to run in School Library Journal's Teen e-newsletter to over 24,000 school and public librarians, media specialists, curriculum developers.
  • Facebook/Instagram advertising: approximately 1000-3000 clicks (we advertise for clicks, not impressions, because we're interested in driving traffic to retailers for purchasing) from two of the most popular social media channels. Ads are targeted to customers who've shown interest in books similar to yours.
  • Goodreads advertising: 100,000 impressions on the #1 site for book recommendations. Over two weeks of advertising to readers interested in similar style books from bestselling authors.
  • The most cost-effective way to reach a wide range of influencers and consumers.
  • $4,350 for a 1,000,000+ reach/KIDSBUZZ CARE PACKAGE
Pricing includes ad creative/design/placement.

Or you can purchase programs separately:

Option #1 - KidsBuzz Basic - $1350; your note is sent:
  • Via Shelf-Awareness.com to the trade (2x in one week)
  • Via Shelf-Awareness.com for Readers (1x in one week)
  • Via DearReader.com (1x in one week via the newsletter and pushed to the site 5x).
Max 4 books per week. Traditionally published authors only.

Option #2 - SchoolBuzz - $800
  • Banner ad AND note in School Library Journal's Extra Helping or SLJ Teen e-newsletter
  • One title per issue: your title is THE featured KidsBuzz title of the day
Option #3 - Combinations
  • KidsBuzz Basic and SchoolBuzz: $2050 ($100 discount)
  • KidsBuzz Basic, SchoolBuzz and Kidsbookclubbing: $2440 ($150 discount)
Option #4 - KidsBuzz E-special - $995
(especially designed for ebooks — new and re-release — and self-published authors)
Your note is sent:
  • Via Shelf-Awareness.com for Readers (1x in one week)
  • Via DearReader.com (1x in one week via the newsletter and pushed to the site 5x)
  • Via 5-Star Fiction newsletter from Kindle Nation Daily (1x per month to 32,000+ readers) - for YA books only.


AMAZON ads: 100,000 impressions appearing on category pages that match your books' readers' interests. $750. (Only available as an add on to another package.)

PLUS:

HOLIDAYBUZZ and SUMMERBUZZ: Twice a year, we run big blitz campaigns where your title is featured for four weeks at Goodreads, Facebook and Instagram. One full month of promotion during THE key holiday shopping and/or summer reading season. 800,000+ ads/impressions per book. $1995/title.

Make your HOLIDAYBUZZ or SUMMERBUZZ even bigger with NPRBUZZ and NYTBUZZ add-ons: Two terrific packages that let you dazzle your books before these frequent book buyers at a fraction of the sites' regular minimum spend. When you buy HolidayBuzz or SummerBuzz, you can add on:
  • NPR: 110,000 ad impressions at npr.org for just $1995
  • NYT: 30,000 ad impresisons at nytimes.com for just $2150

Go to our contact page to sign up for any of the KidsBuzz options.




Facebook/Instagram, Goodreads & Ads: Starting price $1500 for Facebook, $1800 for Ads, $2500 Goodreads. Custom tailored to your book. (Need to book only 3 weeks in advance.) Contact us for full pricing and availability.

National Public Radio, New York Times, USA Today ads: Starting at $6000 each for two weeks of ads. Studies have shown they're among the biggest children's and teen book buyers and our digital campaigns here have produced click-through rates that far exceed the industry standard.

NetGalley Review Effort: We work with NetGalley.com and eblast 38,000 reviewers, bloggers, librarians and booksellers who have signed up with them and are prescreened. This allows them to download a free review copy. $1350

5-Star Fiction Kindle Nation: Only available as an add on to another package. $350

Please write us at from our contact page here for full pricing and availability of all the above.

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"How can I promote my book directly to hundreds of thousands of readers and teachers and to thousands of book clubs, booksellers and librarians?"

Every author asks that question. Now, for the first time, there's a good answer - KidsBuzz

Who Gets Your Buzz:

Shelf-Awareness.com (Pro & Readers) reaches:
  • Over 76,000 in the trade including 4000 booksellers, 13,000 librarians, tens of 1000s of bloggers, media and other industry pros
  • Over 550,000 readers
DearReader.com reaches:
  • Over 495,000 readers
  • 13,000 librarians
School Library Journal reaches:
  • More than 23,000 school librarians and media specialists via the Extra Helping and SLJ Teen e-newsletters
For ad campaigns - blogs and sites specific to your book - lists on request.

This Week's Buzz: