Shelf Awareness is aimed specifically at book retailers of all kinds, librarians, and other professionals interested in what happens to the book after it leaves the printer.
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Created by Jenn Risko and John Mutter (former executive editor of bookselling for Publishers Weekly) Shelf Awareness: Daily Enlightenment for the Book Trade is a free e-mail newsletter dedicated to helping the people in stores, in libraries and on the Web buy, sell and lend books most wisely.
It's the brainchild of John Mutter, longtime executive editor of bookselling at Publishers Weekly and of the former PW Daily for Booksellers, and Jenn Risko, who has worked in sales, marketing, and management at Rand McNally, the Insiders' Guides and the National Academies Press. Risko is publisher. Mutter serves as editor-in-chief.
Shelf Awareness covers books that are coming out now or have hooks whether based on media, anniversaries, movie and TV tie ins, etc. looking for that one sleepy backlist title that booksellers have handsold for years and that others in the industry should know about. Likewise, the editors seek out good new books that fly just under the radar. In addition, they offer unusual bestseller lists, reviews of reviews, and more.
Praise for Shelf Awareness
"Congratulations! Shelf Awareness is easy on the eyes and fun to read. Good work!"--Suzy Staubach, manager of general books at the UConn Coop, University of Connecticut, Storrs, Conn., and a member of the board of the American Booksellers Association.
"The entire trade book team at Borders Group reads Shelf Awareness every day because it has proven itself timely, reliable, and objective. It really is a great way for booksellers to stay current and informed about important events in our industry."--Bill Nasshan, senior VP, trade books, Borders Group Inc.
"Your enterprise is a boon to booksellers: timely and informative. Thanks for doing it. It's the first thing I look for!"--Valerie Ryan, owner of the Cannon Beach Book Co., Cannon Beach, OR.
"Shelf Awareness is a tremendous resource for the bookselling and publishing industries. It's timely and useful, and it covers the business like no one else does -- with a magnifying glass and a sense of humor. When I ran an ad for my book in Shelf Awareness, my sales jumped and my website hits went through the roof. It's not just an industry newsletter -- it's a necessity." -- Larry Portzline, author of Bookstore Tourism.
