Every author asks that question. The answer is AuthorBuzz.
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What to Buzz?
Buzz readers & booksellers & librarians that you do phone calls with book groups.
Buzz what inspired you to write the book.
Buzz librarians know you're available to speak to book groups and writing groups and appear at fundraisers in the following geographic areas. (Libraries love having authors but don't typically get approached by publicists and don't have the resources to find us.)
Buzz all three groups that you're offering free-signed bookplates or free ARCs or a special contest.
Buzz all three groups that you that you've just gotten an award to rekindle excitement in your book.
Buzz booksellers that you'd happy to drive to any store in the follow geographic area have breakfast with the staff (on you) to tell them about your new title.
Buzz booksellers about the other books that influenced your new title and why you think it would make a fun marketing idea to display them along with our new title.
Buzz your website URL, your email (if you would like to list it) and invite visitors to read a new excerpt, a free short story, or your blog.
Buzz about a compelling character or aspect from your novel.
Buzz a book trailer you have or an online video interview up on your site or a podcast of you reading from your book.
Buzz If you like X and Y you'll love (Your Title here.)
Those are just a handful of ideas. The possibilities of what your might want to say to booksellers, librarians, bookclub members and readers are endless. If you need any help or want to brainstorm, we'll help.
SPECIAL BONUS
Each week DearReader sends out dozens of free books to readers and as a special bonus, DearReader will send out 150 of your bookmarks. Just send them to DearReader.com, 1002 S. Orange Ave. Sarasota, FL 34236, and mark the envelope with your name and the week your AuthorBuzz note is scheduled.
WRITING YOUR AUTHORBUZZ NOTES
No matter what your publisher does for your book, it's your publisher doing it. And no matter how well they do it, they aren't necessarily saying what you'd like to say.
And once your six weeks of release is up, your book moves to their back burner, but not yours. Here are some examples of what you can buzz.