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The Teaberry Strangler Meet the author Laura Childs |
The Confessions of Catherine de Medici Meet the author C.W. Gortner |
Collusion Meet the author Stuart Neville |
An Amish Love Meet the author Beth Wiseman, Kathleen Fuller & Kelly Long |
Phil Myers, Craig Stull and David Meerman Scott
Dear Librarian, Have you ever wondered why some things seem to just come out of nowhere and suddenly everyone knows about it and can't stop talking about how great it is? Like the iPod or Starbucks Coffee or even FedEx. It wasn't luck, creativity or clever marketing that led to their breakthroughs, it was the understanding of a problem people had and knowing how to create a solution to that problem. We wrote TUNED IN based on more than 15 years of research to describe the simple six-step process successful companies follow to create "resonators", products and services that are the perfect solution to a specific problem. Anyone can create hits that resonate if they stop guessing what people need and start spending their time building real and deep connections to what their customers and buyers value most. Rick Page, Author of the #1 sales bestseller Hope Is Not A Strategy called it "a unique and fresh approach to how fortunes are made today." Visit our website, www.tunedinbook.com to read an excerpt. While you're there, click the Subscribe button so you can receive regular updates from us about the book and other "Tuned In" topics. We think that some of the ideas and examples in our book might even be useful to you as you think about your own customers and what they will be seeking from you in the future. We all need ideas that resonate, don't we? Thanks – Phil Myers Craig Stull David Meerman Scott
Tuned In / Phil Myers, Craig Stull and David Meerman Scott / Wiley / Hardcover; 224 Pages
Price: $27.95 / ISBN: 978-0470260364 / Published: June, 2008 Phil Myers, Craig Stull and David Meerman Scott are three of our featured authors this week. Click here to view their reader comments and feel free to use them in your newsletters. |